Registration Schedule Hotel Reservations Trade Show

Explore, Engage, Elevate

Join us November 2-4 in Palm Springs for Elevate: CALA’s Fall Conference & Trade Show where the people shaping Assisted Living, Memory Care and CCRCs come together to move forward, together. This is more than a conference; it’s a place where ideas take shape, connections grow stronger and practical strategies come to life.

Engage in forward-focused sessions on workforce, dementia care, operations and more while earning valuable RCFE CEUs and BRN credits. Exchange ideas with peers who understand your day-to-day, hear directly from experts driving change and discover solutions designed to strengthen your community.

Earning your CEUs

CALA is a provider with RCFE and BRN. To earn CEUs for a session, attendees are required to stay for the entire time and to check in on the CALA Events app when the session code is provided.

Please note that attendees can only earn CEUs for one session per time block.

Location

Renaissance Palm Springs Hotel & Palm Springs Convention Center

888 E Tahquitz Canyon Way, Palm Springs, CA 92262
Group Rate: $246 per night + taxes and fees *
Booking Deadline: Friday, Oct. 10, 2026 (or until the group block is sold out)

*Note: Rates are subject to availability at the group rate and are not guaranteed if sold out before the deadline. We encourage you to book early to ensure availability.

Online Reservations

Monday, November 2 | 3:15 – 4:30 p.m. | General Session

Beyond the Blindside – Leading Through Change from the Inside Out

Opening General Session featuring Rachel Druckenmiller, Self-Leadership & Workplace Performance Expert

Change is relentless — restructuring, growth, uncertainty and the unexpected moments no one sees coming. Through it all, leaders are expected to balance competing demands, manage their teams, and often do so while running on empty. To be successful and avoid burnout, they need the inner foundation and clarity to lead with confidence and genuine human connection. Drawing from Gallup research and real-world leadership experience, we’ll explore the four qualities people need most from leaders during change and why most leaders aren't consistently delivering on them. You’ll discover how to shift from dwelling on problems to activating possibility, strengthening your own leadership mindset and inspire the same shift to the people you lead.

For nearly 20 years, Rachel Druckenmiller has helped leaders and their teams come alive at work by doing the inside work first. A TEDx speaker and Forbes Next1000 honoree, she spent 13 years as Director of Wellbeing and Employee Engagement at one of the nation's largest employee benefits consulting firms before launching her speaking company, UNMUTED. Her inside-out conviction is simple – you can't give your people what you haven't first built within yourself.