Explore, Engage, Elevate

Join us Nov. 10-12, 2025, for Elevate: CALA’s Fall Conference & Trade Show – the premier event for leaders in Assisted Living, Memory Care and CCRCs. Immerse yourself in timely sessions on workforce development, dementia care, technology and more, while earning valuable RCFE CEUs and BRN credits. Connect with peers, gain insights from top experts, and explore innovations that enhance operations and resident quality of life. Whether you're looking to grow professionally or strengthen your organization, Elevate offers the tools and inspiration to help you lead with confidence.

Earning your CEUs

CALA is a provider with RCFE and BRN. To earn CEUs for a session, attendees are required to stay for the entire time and to check in on the CALA Events app when the session code is provided.

Please note that attendees can only earn CEUs for one session per time block.

Location

Renaissance Palm Springs Hotel & Palm Springs Convention Center - SOLD OUT

Overflow Hotels

Hilton Hotel - 400 East Tahquitz Canyon Way, Palm Springs, CA 92262
Booking Deadline: Friday, October 10, 2025 (unless sold out earlier)
Group Rate: $243 per night + taxes and fees
Tel: (760) 320-6868
Less than a half mile away from the Palm Spring Convention Center (PSCC) is the Hilton Hotel. CALA has secured a special group rate of $243 per night plus taxes and fees and it’s just a short 2-minute drive or just an 8-minute walk to the PSCC.

Hilton Online Reservations

Hotel ZOSO - 150 S Indian Canyon Dr, Palm Springs, CA 92262
Booking Deadline: Friday, October 10, 2025 (unless sold out earlier)
Group Rate: $249 per night + taxes and fees
Tel: (760) 325-9676
Just a half mile away from the Palm Spring Convention Center (PSCC) is the Hotel ZOSO. CALA has secured a special group rate of $249 per night plus taxes and fees and it’s just a short 3-minute drive or just a 15-minute walk to the PSCC.

Hotel Zoso Online Reservations

New! Elevating Conversations

Tuesday, November 11 & Wednesday, November 12 | 7:30 – 8:15 a.m.

Space limited. No CEUs.

Kick your morning off with an elevating exchange of ideas and thoughtful conversation around this important timely topic. Share lessons learned and what worked best as you learn from the experience of your peers during this casual, facilitated conversation. You’ll leave enlightened and uplifted as you head off to your first session of the day.

Topics:

• Tuesday - Navigating ALW and CalAIM
• Wednesday - Tackling Emergency Response in Real Time

Monday, November 10 | 3:15 – 4:30 p.m. | General Session

Breakthrough Leadership

Opening General Session featuring Brian Biro, Professional Speaker and Bestselling Author

Every day you seek breakthroughs with residents to generate loyalty, satisfaction and relationships. One of the most important keys to lasting success is breaking through self-imposed barriers and working with your team in order to fully embrace personal responsibility, committed purpose and authentic leadership. Doing so requires consistent focus on what can be done rather than wasting energy on what’s beyond our control. Join Brian Biro for an interactive experience designed to help you face your own barriers head on. You’ll gain a fresh and exciting vision of personal leadership, including the #1 key to igniting others and self; the key to building people, trust and balance; powerful essentials to shaping the future through vision; and the four key Breakthrough Beliefs. You’ll leave energized, empowered and with a clearer sense of your breakthrough leadership potential and how to bring out the best in your team.

Tuesday Night Event | 5:15 – 6:30 PM

Thank you to Our Sponsors!

Lanyards	Cocktails with CALA	Cocktails with CALA
Awards Celebration Luncheon	Room Keys	Conference App
Name Badges	Name Badge Kiosk	Information Counters